Despite common calls for the death of the press release, every organization can benefit from the additional exposure a press release provides. While the format and distribution of press releases is changing, the need to stay in front of your key audiences will never change.
The most common issue we see among users is a lack of ideas on what to write about, so we put together a handful of topics to kickstart your press release efforts.
Easy press release ideas:
- New office or location
- New hire
- New product or service
- Business acquisition or sale
- Event your are hosting
- Open house or ribbon cutting
- Winning an award
- Upcoming media appearance
- Sponsoring a team
- Sponsoring a charity event
- Celebrating a milestone (e.g., 10th Year in Business)
- Starting a charitable foundation
- Supporting a local cause
- Launching a new website
- Customer success story
- New business partnership
- Speaking engagement
- Major client wins
- Public disclosures required by law
- Raising capital or securing an investment
Of course, the best place to keep all of your press releases is a simple well designed media room (or “press room”) linked to your website.